Book Publicity Services and Prices

Services Offered by Authors, Large and Small

First package, for $300

Read over your work, and conduct an interview with you. If you wish, provide you with the interview transcript for your use.

Generate an email pitch and press release based on your work.

Locate and list relevant bloggers and news media outlets (TV, newspaper, and radio) for your genre.

Send the press release and pitch out to bloggers and media until you receive at least five comprehensive, well-written reviews of your work. Or, at least one radio appearance, or a newspaper calendar mention, or whatever else we determine together makes the most sense to promote your book.

Second package, for $600

All the above services.

Make a list of bookstores and community centers, festivals and events in your area that might host you for a signing or book talk.

Send you the list, and let you screen and approve places you’d like to appear.

Contact each place, schedule as many signings for you as we can, depending on your availability to speak and on the stores’ schedules.

Go through the list two more times, following up on places which asked us to email the owners, call back at a different time, call back a different month, etc. couldn’t be reached, etc. Follow up on emails also.

Create a link on your Facebook fanpage and write a Tweet for you (and tweet from our Authors, Large and Small account, @smallandlarge) to announce your signings. Write a paragraph announcing the signing which you may repost in your blog.

Third package, for $850

All of the above services.

Create and maintain a Facebook fanpage for your book. Write introductory material, post pictures of you and of the cover, invite Facebook friends of your choosing. Respond to basic questions from readers, post updates about new releases, signings, etc. Start discussions among page fans about relevant topics, put something new up twice a week.

Create and maintain a Twitter account for your book, or for you as an author. Follow and welcome your followers, update with news or thoughts twice a week.

Incorporate your books and publications into your LinkedIn account.

Post relevant material for your book on Pinterest, and photos of the cover, of places in your book, etc. Maintain that account.

Create paragraphs introducing you and your book (from the press release, or something separate and jazzier if you wish) that you can paste into blogs, email, etc.

Set up a Blogspot, LiveJournal or other blog account or community for your work.

Fourth package, for $1100

All the above services.

If you’re an independent author, we can write a query letter for you to send to a publisher or literary agent, should you wish to take your book mainstream.

We can also write a formal book proposal, to accompany your query letter. This includes a synopsis (fiction), a chapter-by-chapter outline (nonfiction), a list and sentence-long description of each character (fiction), a market analysis, a description of your background as related to the book’s topic and how and to whom we’ll promote the book(can do this for either fiction or nonfiction), and an explanation of how your book is different from similar titles already on the market.

If you’re a traditionally published author, you may substitute one of our other services listed below for the book proposal and query letter.

Other services, that can be substituted or included in a custom package

Research the literary agent, editor, and publisher market for your book, and provide you with a list of potential contacts for mainstream publishing.

Submit your query letters and proposals to agents and editors.

Join literary communities online and drop mentions of your book into conversation.

For poets: Explore the literary magazine market, send you a list of literary magazines accepting your genre. Submit your work there.

Write back-cover copy or an endorsement for your book.

Review your book ourselves and send the review to whatever sites you wish, as a guest post.

Ask relevant non-book review, topical blogs to mention your book (i.e. surfing blogs for a book with a character who spends a lot of time catching waves).

Refer you to affordable graphic designers who can create icons and logos and cover art.

Anything else that makes sense, that we work out together in the first consultation. We’re very flexible and would love to think and work creatively to help your book sell!,

Premium Express Custom Service, negotiable but usually around $1500

This is a special package where all outreach work services are handled personally by the executive director, who has a professional and academic background in journalism and has worked for years as a publicist with an independent publishing firm in the San Francisco Bay Area.

Services here can go beyond the scope of our normal packages and include items such as book trailer placement, digital marketing, SEO consulting, selecting excerpts from your work and sending them to literary and academic magazines, locating beta readers for your work, providing writing coaching as you revise or expand a manuscript, planning and setting up blog and physical tours, etc. We will work with you and lend our professional expertise to devise a custom plan for your unique project.

For this level of service we will also work with whatever time frames you have for the project, setting out and completing certain deliverables and action steps within 30, 60 or 90 days.

Please feel free to contact me, Cristina Deptula, general manager, at for more information, and if you are interested in our services. You may also call us at 510-589-8252 (we check messages regularly) or find us on Facebook here:


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